Boeing's long and storied past is just that: past. Boeing today is nothing like Boeing before the merger. Like all capitalist organizations, they've hollowed out the mine of reputation for short term bonuses given to the 1% and in doing so have sold off the company's biggest asset - it's name - and its association with safety and safely designed and built aircraft.
The part that really sucks is when Boeing inevitably implodes and files Ch 11 it will leave Airbus a monopoly on passenger aircraft.