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There are lots of things that can be put down to personal taste, however I can't let this abomination go.
I am referring to Branston Smooth.
I love Branston Pickle, but I can't get on board with Branston paste. Is there a better example where a manufacturer made an updated version of a food that was objectively worse?
I'm in the US. On my last trip to the grocery store I saw that the Mt Olive brand is now selling pickle juice as its own separate product. They had little shot sized bottles and big liter jugs of it. Someone had the actual nerve to market this as a "sports drink".
It's literally on the same shelf right next to the pickles, and cost nearly twice as much.
Okay, fuck that, but hear me out: it’s a good sports drink. Drinking a shot of pickle juice for every couple of water bottles on a day where you’re pouring sweat keeps you hydrated better than Gatorade (also good while drinking, and the sour and saltiness mixes well with tequila). There’s no reason to pay a premium for it instead of just skimming some from pickles you already have though.
That sounds grim.