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LEGO Wicked set names, prices, and pieces rumoured
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Is this the first licensed set to use Friends style figures instead of minifigs?
No they've used them on other sets, although I think primarily on sets targeted towards girls (this frozen set for example https://www.lego.com/en-us/product/elsa-s-ice-palace-43244)
Not sure if this set would be an indication that they are looking to use the more broadly.