Is this the first licensed set to use Friends style figures instead of minifigs?
No they've used them on other sets, although I think primarily on sets targeted towards girls (this frozen set for example https://www.lego.com/en-us/product/elsa-s-ice-palace-43244)
Not sure if this set would be an indication that they are looking to use the more broadly.
Show off your Lego, discuss your MOC's and builds, and talk news and upcoming sets here!
Rules
1 No bigotry - including racism, sexism, ableism, homophobia, transphobia, or xenophobia.
2 Be respectful, especially when disagreeing. Everyone should feel welcome here.
3 No porn.
4 No Ads / Spamming.