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The enshittification of music, by Rick Beato
(www.youtube.com)
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this post was submitted on 26 Jun 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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That's kinda how I feel about all of his videos. He's a great illustration of latching on to the music of your formative years and firmly stating that everything after that is crap.
In present day, you've got to sift through a lot of crap to find the good new stuff.
What this guy doesn't ever address is that has always been true.
My daughter always said I was lucky to grow up in the eighties because we had the best music. To this I responded that I only played her the good stuff. All the really crappy stuff, of which there was a LOT, kinda got filtered out of collective memory.
This is commonly known as Sturgeon's Law.
90% of everything is crap. There were a ton of bands contemporary to the Beatles. Most of them aren't well remembered.
I looked him up. He's an old session musician. Those guys get particularly bitter about modern studio production.
I’m into a few different genres of music - rock, metal, jazz, Afro Cuban, other shit that i can’t categorize (like all of john zorn’s shit). There’s so much good shit out there, so much modern and novel stuff, really musical and complex.
How’s this putz gonna tell me that Vijay Iyer or Tyshawn Sorey or Matthew Shipp are crap? Or the Reznor/Ross stuff? Or Nas’ tremendous burst of creativity over the past 6 years?
Edit: honorable mention to ghostface killah’s latest shit. The “guns” part of set the tone is dope af. 2nd half is weak, tho. Looking forward to supreme clientele 2. Wu Tang is forever.
Bookmarking this comment so I can look up the artists later! Always looking for new music.
I think part of his these-although he doesn't address it directly- is that even though there is still good music coming out it's likely going to get drowned out by the flood of mediocrity because it's all coming out so fast.
Also check Nate Smith.
There is and always will be amazing music. I grew up with classic rock and classic country. Now I'm listening to Tierra Whack. I'm a 46 year old white dude. I am sooooo not her demographic but fuck it good music is good music.