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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
I'm not an oracle, I can't tell the future.
I can, however, tell you that if you pay youtube for premium, you won't get ads this month.
It'll get "worse" with time, because youtube doesn't have an expiration date. But that's the price of accumulating information. And people are going to decide wether it's worth paying for.
Enshitification is when the product gets worse with time and user gains nothing (or loses).
"more ads" is basically covering "increased cost" due to increasing content, and content quality.