This. Every phone upgrade I sit down and look at all the options. Generally I'd love to have a phone with physical keyboard which is at least to a degree business oriented. Before my last upgrade I was keen on Blackberry Key3, since Key2 fit the bill so much. Then they decided not to make phones anymore and I was again swayed to Samsung's side with their Fold offering. Now I have fold with pen and bluetooth keyboard which sort of does the work. Pen is really handy for signing documents and annotating work my developers do.

I am not brand loyal at all, but somehow the best offering is always from Samsung.