I don’t know why you persist in framing things as “contrarian.”
One could just as well say, “Being ‘conformist’ is not the same as ‘being true.’” Neither one is wrong, but neither is especially enlightening, either.

Edit to add: And BTW, the links above about the media are not the least bit controversial or “contrarian”. It’s bog-standard stuff taught in schools of marketing, public relations, political science, history, and journalism.