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Galacticare Has Got That Old Bullfrog Spirit
(aftermath.site)
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My dislike of it stems from the marketing ploy aspect. It feels like clickbait; authors trying to get hits from people looking up (or "interested in") a certain game even if it may not be an accurate description.
I think the Doom-like FPS's are getting called "Boomer Shooters" now, lol...but we're ironically in a situation where we need a new term again. Or we would be if that genre were popular in the mainstream.
I think describing the game in the article as a "Management Sim inspired by Theme Hospital/Bullfrog" would get across the same concept, for example. I don't think it's difficult. I think it's just becoming a popular thing for gaming journalists to do
I can see where you're coming from and I agree at times it feels like it's being used for the marketing since it's easier to say, using the article as an example, "Bullfrog-like". They could have taken an extra moment to be a bit more descriptive, such as with your example, and say “Management Sim inspired by Theme Hospital/Bullfrog”, for people who may not be familiar with "Theme Hospital" or a Bullfrog game.
Just to circle back to your initial comment, "I got to the word “Bullfroglike” and stopped reading", I can definitely see where you are coming from, but I did disagree with your approach.
I also just wanted to add that I hope this isn't taken as an attack upon yourself.
I do like the alliteration for "Boomer Shooter" but I don't think it's the right demographic xD. I think it's still somewhat common, but I also don't think it's as mainstream as say your Battlefield or CoD.
RetroSlayer FPS? I have no idea, lol