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What is your loo roll of choice?
(lemm.ee)
Community for asking and answering any question related to the life, the people or anything related to the UK.
I don't believe that's irony. That's just "good business".
Irony would be selling you something to reduce the amount of storage space required (e.g. those vacuum bags) but they're sold, in bulk, in massive containers taking up the room they were supposed to create for you.