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Technology
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I believe there was an experiment making weather data more accessible through the URL bar, e.g. when people start searching for
weather
there, which could be useful. Presumably, telemetry like this can help determine which of such features to prioritise.I could indeed also imagine ads, but then not based on keeping a file on you with all your interests and sharing that with advertisers, but by locally choosing between a couple of categories of ads and showing the ones that are related to your current search, without anyone having to know what you're actually searching for.