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US Smartphone Shipments Fall 24% YoY in Q2 2023 on Lower Upgrade Rates
(www.counterpointresearch.com)
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this post was submitted on 28 Jul 2023
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Android
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For me it’s always about the features and innovations of a new phone. The latest iPhone offers SOS mode via satellite and if it could be used for limited texting and whatnot when out of cell range I probably would have upgraded. As it stands, there is really zero compelling reason to upgrade unless my phone is at end of life. This is going to continue to be a trend until the next big features come out. What is the purpose of the upgrade? What new features sell it? My camera is good enough, the battery is doing fine, the phone looks the same as every other phone externally. Just like the PC, upgrade cycles will become longer as the hardware lasts longer. This is where these companies need to start relying on their creativity to come up with some new and compelling reasons to drive upgrades.