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this post was submitted on 05 Jul 2023
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Google and Meta are absolutely getting a shit ton of value from the linking. Those links, that content, is keeping users eyeballs on the platforms longer and hitting ads on the platforms, next to that content. The user opens Facebook, they see an article summary and pic from NatPo, they scroll, they see another one, they scroll, they hit a sponsored post, Meta makes money, NatPo gets nothing. Meta extracted value from the content.. cough.. link. If you still think the platforms don't get significant value from links, consider how much ads Google would be able to sell if Google search contained no links to anything compared to now.
The percentage numbers for funding are currently meaningless. They're the start of a negotiation process. What's going to show up when all is said and done is unknown yet. Just like the knee-jerk reaction from the platforms isn't the end result but their initial negotiation move.