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Nikon is acquiring US camera manufacturer RED
(www.theverge.com)
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this post was submitted on 07 Mar 2024
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Judging by the tone of the article, unless you're on some sort of video production set this is probably nothing that's going to really affect the regular consumer.
If I had to guess, they see things like The Creator being shot on a Sony FX3 and they want a piece of that market because it's adjacent to a space they already occupy. RED can get their foot in the door.
I remember RED made a custom camera for Fincher specifically for Mindhunter, and I always wondered what the hell would happen with production if something happened to a one off camera.
Even for a "one-off" they probably make spare parts if not full on extra cameras. Even Hubble and James Webb have extras that have been kept here on earth.
Yeah a one off is generally a small batch run