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Brands that don't buy enough Twitter ads will lose verification (www.theverge.com)

submitted 10 months ago by NevermindNoMind@lemmy.world to c/technology@lemmy.world

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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[-] andrr_464@lemmy.world 216 points 10 months ago

Bro what is elon doing????

[-] enu@lemm.ee 153 points 10 months ago

At this point, I'd say: Providing entertainment to the internet while also helping grow the fediverse

[-] theTrainMan932@infosec.pub 46 points 10 months ago

Having never been on twitter myself I'm especially entertained, watching and laughing from a far corner of the internet

[-] glimse@lemmy.world 37 points 10 months ago

Twitter has a bad reputation from the "buzzworthy" people. It was nowhere near as bad as the terminally online would have you believe. I'd even say it was a GREAT site before 2016.

It's a social media platform. You (used to) choose whose tweets you saw. As such, it was easy to curate your account to stick to one kind of content. I never saw politics or sports, I only followed funny people. And I had every major brand straight up blocked

The 140 character days were like text Vine where you made a joke through constraints and I loved it

[-] EnglishMobster@kbin.social 32 points 10 months ago* (last edited 10 months ago)

Notably, Vine was created by Twitter.

And then Vine was axed by Twitter. (One of the dumbest mistakes Twitter ever made - look how successful TikTok is, and think that Twitter literally had that a decade ago and decided to shut it down.)

So really, Vine was just video Twitter, instead of Twitter being text Vine.

[-] theTrainMan932@infosec.pub 2 points 10 months ago

I wasn't really involved with social media back then sadly, but yes I did get that general impression. Before all the toxicity really overtook it around 2020 it did seem quite pleasant.

Shame really, corporate greed taking something quite nice and milking it so hard it's absolutely ruined. Then again, it gives way to things like bluesky so i guess it has its upsides!

[-] glimse@lemmy.world 2 points 10 months ago

See that's the thing ...toxicity DIDN'T take over, you just heard about it more.

This internet hate machine loves to pretend that the angry tweet screenshots they see reposted over and over are representative of the site as a whole while all the funny tweet screenshots they've laughed at are one in a million. But if you look at the usernames on the political ones it's usually the same handful of people...like that guy who starts every other tweet with "Holy fucking shit, Trump just..." Or the Brooklyn dad guy

[-] theTrainMan932@infosec.pub 1 points 10 months ago

I mean you know better than me (I'm not even on twitter so everything i see is just the internet perspective of it). I'll take your word for it as you're probably right!

[-] andrr_464@lemmy.world 2 points 10 months ago

Thank God i just got suspended from it for absolutely no reason

[-] givesomefucks@lemmy.world 5 points 10 months ago

A suspended account can't be deleted without appealing your suspension, and I'm pretty sure no one even looks at those with Musk in charge.

So suspending accounts keep them as users. They're not active users, but it's better than nothing.

And honestly wouldn't be the craziest shit Elon's done this week. So he might actually be randomly suspending accounts to lock them in

[-] 007v2@lemmy.world 11 points 10 months ago

I think the combination of sheer incompetence and his overlord bosses wanting to kill Twitter. Which is wild to me, since it could have been used as a propaganda tool for him ultimately worth more than the money he paid for it, despite the ‘worth’ of the company. The guy lives in a bubble with yes men surrounding him. He is the epitome of the meme “is it me that’s wrong? - no everyone else is out of touch”.

[-] anlumo@feddit.de 4 points 10 months ago

A right-wing propaganda tool needs people outside of the right wing to look at it. He’s far too embedded into that space to be able to appeal to other groups.

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this post was submitted on 26 Jul 2023

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