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Twitter Turning Into X Is Set to Kill Billions in Brand Value (www.bnnbloomberg.ca)

submitted 11 months ago by Navarian@lemm.ee to c/technology@beehaw.org

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An estimated $4 to $20 billion in value, what is he thinking?

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[-] Kara@kbin.social 103 points 11 months ago

"Our logo is our most recognizable asset. That’s why we’re so protective of it." -Twitter's (Currently Outdated) Brand Toolkit Page

[-] Moonrise2473@feddit.it 89 points 11 months ago

The best part is that because now it's just Unicode 𝕏, the logo is public domain and it can be used by anyone in that exact shape in any context.

No matter how good are their patent lawyers, I don't think they will succeed to trademark prior art designed by someone else

[-] burningmatches@feddit.uk 32 points 11 months ago* (last edited 11 months ago)

It's even worse than that. X is used so widely in trademarks that it's guaranteed to attract lawsuits. Facebook had to settle several claims over the change to Meta, and the use of X is a much bigger problem than that. And Musk is so dumb that he'll probably try to fight them and end up paying a fortune in legal fees anyway.

Edit: Relevant article: https://www.reuters.com/technology/problem-with-x-meta-microsoft-hundreds-more-own-trademarks-new-twitter-name-2023-07-25/