I refused to buy Apple products for 15 years. Recently I grabbed a whole set of them and honestly, there's only one thing I can say. It just fucking works.

I've been using Linux/Windows for the better part of two decades and I'm just at a point where I don't care to tinker anymore unless I have to, I just wanna have stuff that works especially when it's related to work stuff. Apple stuff is just reliable in that sense, oh my Android phone decided to crash on itself? Yeah my iPhone has had 0 crashes all year I've owned it. My M2 Macbook Air has superior battery life and portability at a more reasonable price than pretty much any competitor on the market?

Yes certain Apple things are beyond stupid expensive, Hello Apple TV 4K 128gb being £180 on launch?

But when I want something to work and not have to think about it, the apple stuff fits that need.

I think Apple users typically fall into one of a few different categories:

1. "I'm a creative/visionary"
2. "I don't really understand computers"
3. "I need a native Unix command line"

At least in Enterprise IT, typically, I used to do IT at a small firm and the 2(?) directors with MACs very much liked having the special computer.

The current really large corp I work at, barely anyone has a MAC, and the like 1 I interacted with felt similarly

I think both of these assumptions are wrong. I think most apple users are just people who aren't "computer people" and want an operating system that just works to do the things they want, and are ok with paying extra to not have to worry about drivers or linux/windows issues.

Of course there are apple fanboys, but I don't think they are the largest subset of users.

-Sent from my iPhone.