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What are your thoughts on website eco certification?
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You can invent the worlds most energy efficient CPU, put it on every server rack in the world, and all your progress will be undone by that one billionaire who decides they want international taco bell at 3 AM.
On the other hand, you can approach the dramatic cut of emissions from both angles, as in "you are not legally able to do what you want as long as you can pay for it, and you have the responsibility in minimizing emissions".
Internet does generate a lot of emissions. Streaming quality, website size. Whatever we do to reduce the energy demand is a good idea, as long as we don't think of it as " The Solution", but as part of a wide range of actions aimed at slashing energy consumption.