Doesn't it, though?

It used to normal to beat your kids. It was wrong then and it's wrong now.

This is what the players wanted, and the industry listened.

The reason we are having this conversation in the first place is because people didn't want it.

This isn't forced upon anybody.

They added it the game post-launch, after reviews had already come out. Anyone morally opposed to micro transactions (which as I'll get to in next point, have a very good reason to be opposed to on principle) who had bought the game has been tricked into supporting a business practice they despise. This is incredibly scummy and should rightfully be seen as a dick move.

It only becomes a moral problem if somebody's choices are circumvented, but that's not really what's happening here.

Micro transactions as a concept are strategically designed to exploit people with addictive personalities. This is not a theory on my part, this is legitimately what the intent behind them is. But don't take my word for it, here's a video discussing that very thing.