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Because even for me, a full time systems coder, just figuring out what server to join was a pain, I had to try 3/4 time before I felt like I had enough info to make the correct choice, and then finding other users from my previous twitter gang was a pain, the barrier to entry is much higher than some other options.
Same as me, I have tried to join mastodon like 4 times since it launched. To me it's still a ghost town with very little of value.
I've built a place I find comfortable, took a couple tries. But I have found decent content, found some of my friends from twitter, found replication bots for people I used to follow but not really interact with.
It's not twitter, but it took me 5+ years to build out my twitter. I think over time, enough people will join defederated social media that it can be a pretty good experience if a little too much work for many. But it will take a little time.
Unfortunately marketing matters a lot. One single brand is easier to understand than the many federated servers of mastodon.
I wanted to check out where this reddit community migrated to some server with something lemmy. It said something about mastadon so I made an account to try to participate. It wasn't really clear to me lemmy isn't another mastodon instance, but a different protocol with some federated synergy. My fault, but the marketing is a bit confusing.
What was there to figure out in your case?
Well, every instance has different mix of people interest and moderation. Which maybe I was over thinking it but it took a while to figure out where I wanted to be. And my initial experience wasn't great. My server was way out of date, had caching issues, was slow lots of defederation and perhaps arbitrary blocking that I didn't know was going on so I didn't understand why it didn't work.
I gave up and came back to a different server and it's been good since. But, no one is switching from threads or Instagram for that experience. Or at least going to stick with it long enough to find a home.
That's true.
Really? I just spun up a gotosocial instance on a VPS and was up and running in a dozen minutes. Failing that, I'd have just joined mastodon.social. Why was it a hard decision for you? As a tech person, what about "federated" was confusing? I have a second account on a spoken language-specific server, for kicks; I set both of these up within an hour of each other. I donft understand how it could be considered a hard choice.
Now, the finding people, I could understand, but since I was not on Twitter to begin with, I had nobody I cared about following. I can understand how that would be challenging, although it has nothing to do with your home server selection.
Not the person you replied to, but when a few friends of mine tried to migrate off Twitter, mastodon.social had closed sign-ups. So with the "official" instance unavailable, the issue was that there was a choice at all.
While there's only one "Twitter" or (presently) only one "BlueSky" to join, on Mastodon you suddenly have to decide which instance is the right one to make your account on. Which instance is most likely to stick around for the next couple years? Which instance is most aligned with your interests? Does the instance happen to (de)federate in any way that is a deal-breaker for you? Is the instance moderated well? You wouldn't have to think about those if you signed up to BlueSky.
It's an issue similar to what Linux has with distributions.
There were tools that people made that would find if the people you followed/followed you were on Mastodon and added them so the migration wasn't quite as painful as some here have described.