It’s a branding issue, ultimately. If I make a product, I should be able to choose where I sell that product and the brands I associate with. Now imagine I sell a pen with a special ink only

Uniball and Pilot make ink, but that they weren’t really using it so sold it to me at a discount. Everyone starts using my pens and the ink shows up everywhere. As a consequence, the ink industry slowly starts pulling their ink from my pens and raising prices. With everyone now selling the fancy ink pens and me without the original ink, it’s no longer just a branding issue, it leans to common carrier provisions. The ink is like the network, it is common currency in the market, like laid infrastructure. Treating it like a brand now will reduce competition and stagnant the market.

The ink is also the streaming content. Prevent companies from preventing fair use and you fix the issue. What stops Disney from making 5 “competing” streaming services and “licensing” to itself and blocking others? It’s a media creating monopoly, you can’t let that slide.