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He’s just saying these companies need to adapt their culture to fit the culture of younger generations or the companies will die with the boomers in a few years.
Culture changes over time, those that refuse to change get left behind, this has always been the way of the world
Personally I’m ok with a lot of companies failing and being replaced with healthier alternatives. In my mind we need to get back to the economy of thousands of smaller businesses rather than 15 mega corps owning everything on the planet.
Yes, I would encourage everyone to take as little shit from their job as possible. Frequent job-hopping has been the norm for millennials, because it's typically the easiest way to increase your salary.
I think it's more useful to think in terms of trends than in terms of individuals. This isn't about one person or one company. One person can leave one company, no problem. Millions of people cannot leave thousands of companies. There's nowhere else for that many people to go.
It seems more realistic for a small number of companies to adapt to a large number of individuals than vice-versa. If you have one unproductive employee, then they're a bad employee. If you have hundreds or thousands of unproductive employees, then you are a bad employer.
I am assuming at-will employment. But I don't think unions change the dynamic in principle. They just shift the power balance away from employers. That's great, but it doesn't resolve the fundamental issue that there is NOT an abundance of choice.