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Alpine CEO Rossi moved aside, replaced by Krief
(www.motorsport.com)
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this post was submitted on 20 Jul 2023
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They just don't attract the same level of talent as the top teams do it seems, or maybe they aren't trying hard enough. They are getting a new simulator in 2025 and hiring more aerodynamicists at least. Also it was clear with Rossi that the CEO couldn't personally handle growing the car business and the motorsport side at the same time, so the new VP position with Famin should help alleviate that. I think overall from a marketing standpoint there could be less pressure to perform since Alpine is a sportscar brand and not a luxury one like most teams on the grid.