Right!?

Decentralized networks are a threat to Meta’s entire business model which runs on advertisements. That doesn’t work very well when your users can just jump to another instance without ads.

Meta wants to nip the fediverse in the bud now before it’s too late for them to get a foothold. I think they’re gonna do it by (trying) to port their massive userbase to Threads, make other instances dependent on their content and users, and then pull the plug so they can go back to selling everyone’s information to advertisers.

Edit:
https://i.imgur.com/4U0g4Bk.png
I saw this image floating around a few days ago that I think helps illustrate that even if a fraction of Meta's userbase migrates to Threads it will be enough to dominate the fediverse. Instagram has two billion users, and the entire fediverse only has around 1.5 million.