I think you can learn a lot from apex even if it's not the obvious choice. For Counterstrike 2 the trailer was dropped, aggressively marketed and a beta was put in people's hands basically at the same time solidifying the game is good. Then it disappeared until launch. It very clearly worked because there were no complaints about the game. No question how good it is because the streamers played it. Then it's just a waiting game. BG3 not quite the same but putting the game into people's hands meant that people knew it was solid, before launch. Access creates buzz, especially if a game is enjoyable. It's the through line between all the success stories. Let people play good game, then other people want to play the good game.