The problem with wealthy influencers like him is they always promote expensive food items with meaningless qualifiers. Local, organic, free range, natural etc don’t mean shit when you are broke. Teach people how to make healthy dishes with conventionallly grown foods you can buy at Walmart or whatever because that’s where the people who need help the most shop. Familiar foods, Vegetables. Beans. Rice. Lentils. Chicken. Nuts. Etc. not EVO, spaghetti squash, and “organic” chanterelles.

The upper middle class people who shop at Whole Foods don’t need a Jamie Oliver. And that’s what his target audience was/is.