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Reddit updates look after rough 6 months and ahead of reported IPO
(arstechnica.com)
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this post was submitted on 01 Dec 2023
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It's not just speculation on your part.
How it started:
https://www.themarysue.com/reddit-fake-account-origins/
How it's going:
https://www.reddit.com/r/SubredditDrama/comments/13p889x/reddit_admins_were_just_caught_using_bots_or_fake/
They also started handing out usernames to companies over "trademark infringement." Someone with the username "FoodNetwork" is losing the username to the real Food Network.
I was on reddit long enough to remember how people used to run corporate stooges out with pitchforks.
"These are fan run forums," they would say. The idea that you could have your username taken by a corporation was unheard of, because originally, it was considered really bad form to have anyone from the business running the subreddit, because then it wouldn't be a neutral source of information.
Nope, now they can steal usernames and it's totes okay for subreddits to be completely controlled by their corporate namesake.
Pretty sure corporations running their own subreddits has been.a thing for awhile now. Fairly certain Costco's subreddit is fully modded by their advertising department. Threads written by employees during COVID were getting nuked constantly.
Reading what happened to the german subs, that also happened with newly created spanish subs, many got thousands of subscribers but no engagement, only one or two comments per thread and little content but a lot of subscribers.