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Activision wants to recommend games to you based on the livestreams you watch
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I would hate it if games changed based on what they thought I wanted - I want to choose my content but if the content morphs underneath my hands according to a marketing algorithm then it's not respecting my choice. There seems to be some assumption that each person enjoys exactly one emotion.
I'm pretty sure people can like more than one thing. Like if I'm playing Resident Evil and some algo decides that because I watched When Harry Met Sally last week, it should replace the zombies with awkward dates 🤣.