Facebook for all its nastiness was very much incompetent in influencing the direction of the web. Look at their failed attempts like free basics.

Google on the other hand has the web tightly in its dirty grip. At this point, they aren't even pretending to be nice. Even those plans that cause them reputational damage are brought back in some other name.

The only way to stop Google is for the regulatory agencies to put their foot down hard. They should be divided into at least a couple dozen companies that are not allowed to do business with each other.