Anecdote, but all of my friends & family members that depend on me for computer support have already stopped using it. IT at my company has also decided to stop loading it with their install images, because "ads are known attack vectors".

Makes me wonder why they're actually doing it. How much revenue do they think they'll gain from blocking ad blockers? Are they doing this for that revenue, or are they trying to tell advertisers that Google ads are a safer investment?