I'm with you on that. I'm also pretty sure my wife would leave me if I tried to force her to use some weird non-standard search engine and browser instead of the thing that literally everyone else uses. She has no interest in any of this.

But the fact that people like you and me, the kind of people who comment on threads like this on lemmy, are balking at the price of kagi really lays it all bare. $20/month is probably a tiny fraction of what google makes off selling our data. Their ad revenue is on the order of $25/person for every man, woman, and child in the world. But given that huge swaths of the world aren't online, or are in a place where Google isn't the default, or don't make enough money to be worth marketing expensive products to, people like you and me and our families are probably worth many multiples of that annual revenue.

Yet we balk at paying to opt out, even though we know we should. If we're not willing to do it, who is? And what possible solution is there?