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Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices (finance.yahoo.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices::Finding new subscribers in a saturated streaming video market isn't easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.

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[-] OldWoodFrame@lemm.ee 71 points 1 year ago

No reason to stop raising prices for any business, except for the fact that demand goes down as price goes up. People will cancel or downshift to a cheaper service.

[+] joemo@lemmy.sdf.org 38 points 1 year ago* (last edited 9 months ago)

[deleted]

[-] erwan@lemmy.ml 23 points 1 year ago

And as a bonus you have less customers to provide support to!

[-] tony@lemmy.hoyle.me.uk 13 points 1 year ago

That's literally what they teach you about basic economics at school..

The standard graph of price increasing on one side and customer demand decreasing on the other, and how companies try to find the crossover point.

[-] DogMuffins@discuss.tchncs.de -5 points 1 year ago

Sorry mate this is not some special fight club logic. It's not even really accounting or economics logic, it's just kinda common sense.

What price should I sell my lemonade for? I'll have more customers if I sell it cheaper...

The part which seems lost on most commenters is that these companies have huge and very sophisticated market research campaigns. They can predict with great accuracy how their demographics will respond.

[-] TheGrandNagus@lemmy.world 9 points 1 year ago

The part which seems lost on most commenters is that these companies have huge and very sophisticated market research campaigns. They can predict with great accuracy how their demographics will respond.

That's pretty much what the above person said lol

They have a good idea of how many people will leave before they do it.

[-] AbidanYre@lemmy.world 31 points 1 year ago

downshift to a cheaper service.

Yarr matey

[-] baronvonj@lemmy.world 16 points 1 year ago

People will cancel or downshift to a cheaper service.

Streaming platforms make more money from you if you use the cheaper ad-supported plans. The price hikes are to get you off the ad-free plans.

https://www.hollywoodreporter.com/business/business-news/netflix-disney-now-pushing-subscribers-to-ad-tiers-1235572459/

this post was submitted on 06 Nov 2023

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