1663
Meta Threads engagement has dropped 50% in a week
(www.nbcnews.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 14 Jul 2023
1663 points (98.1% liked)
Technology
59588 readers
3208 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
I’m doubtful. Advertisers will prefer Threads. A massive install base in an app run by a company that has a proven track record of moderation that protects brands. Meta isn’t perfect but brands trust them.
Initially, I expect you're right, but advertisers also monitor whether users see ads, click on them, and make purchases once they click. Advertisers might not drop it as fast as users, but they will eventually go where the users go.
That is true they are courting advertisements way more on Threads.