I think doctorow laid out the idea pretty well, but soon it's gonna mean "my treats have gotten worse"

Not because its less scary, because its easier to viscerally understand. Making the same point in a way that makes sense to people who haven't read theory isn't a bad thing. Most people when they see a word they don't know don't look it up, they just shut down and move on. Anyone can understand what enshittificaiton means. (Also I disagree that its synonymous with commodification anyway?)

And sure, I'm on hexbear not twitter, but I still don't see the problem.

No, it isn't? Iunno mate directly tying frustrations people have to a particular pattern seems politically useful. Sorry it isn't in a hundred year old book lol.

Just in general I get the feeling this "lib" as a slur thing gets used to try to make ourselves feel superior to others and pretend a tiny vanguard of posters is going to do anything with like zero connection to the outside world. The enshitification concept has been really useful for explaining why the frustrations people I know are connected to my politics. If I find myself upset that people are concluding capitalism makes things worse I will.know it is time to log off.