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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
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It doesn't say more people overall use ad blockers. It says people that were already using them are now switching between different extensions. Let's wait and see if this increases Firefox's market share. This could be the real good outcome of all this.
But people who don't use adblockers aren't the target if anti adblock stuff in the first place.