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Baldur's Gate 3 Caused A 40 Percent Rise In Digital Revenue For Hasbro
(www.thegamer.com)
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this post was submitted on 28 Oct 2023
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Baldur's Gate 3
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Baldur’s Gate 3 is a story-rich, party-based RPG set in the universe of Dungeons & Dragons, where your choices shape a tale of fellowship and betrayal, survival and sacrifice, and the lure of absolute power. (Website)
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I don't think they really can. Larian has creative control over the project itself, Hasbro can't do much beyond input regarding DnD-specific things. Hasbro can try to milk DnD (as they have been doing), but this won't affect BG3.
Who has merchandising rights though? Who's going to be pumping out Astarian FunkoPop knockoffs for the next several years?
This is an interesting question actually. From what I read, larian has been screwed by producers many times in its past, so they should be aware of these kind of problems. It all depends 9n the contract hasbro and larian have. And if hasbro is as stupid as Microsoft, larian probably has a favorable deal.