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Won’t this just cause a ton of spam and meaningless discussions?
Pretty sure that's exactly what they want. Those are way more neutral/marketable qualities to advertisers than "Sometimes your ad will be shown next to a 10-page, expletive-ridden tirade about poop-knives, and no, they won't explain what it is".
In the short term, yes. And in the context of them trying for an IPO, that's probably what they want. But it absolutely will kill the site in the end because no one actually wants to hang out in an ad riddled wasteland.
I'm still on Facebook because of that's how I keep up with friends I no longer live near, but you know what Facebook has been loath to show me recently? Posts from my friends. Easily 75% of my feed is sponsored or "recommended" content. If they're not going to show me the one and only thing I come to the site to see, I might as well not come to the site.
And unfortunately half the shit from my friends are shit reposts.
Maybe they are trying to improve engagement with India.
Food for the AI. This is where the money is.
Look at a big sub of reddit: today it's made of one liners that we collapsed. This is worthless to an AI.
Would you ask questions to an AI if it gave you a reddit like answer? No.
They want the content creators, and the content is in the comments.
AI: This.