this post was submitted on 19 Sep 2026
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I think they also discovered they were charging companies for all the blocked ads nobody saw, and were about to get sued into oblivion, so they refunded a token amount, and threw ads into overdrive.
I think ads were never paid by the dished out links, but by the actual opens. sometimes even only by the click on it (impression vs click).
Google 'charges for YouTube adverts viewed by bots' Published 23 September 2015
I think this lead the charge to confirm you’re a human, i.e. age confirmation.
Interesting, I didn't know about this. Youtube isn't search however, Nibbler is right that advertisers in search only pay per click, not per impression.