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Macklemore pledges $1 million to Palestinian relief, challenges Robert Kraft to match it
(www.nbcnews.com)
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Yeah, it basically boils down to PR and Robert Kraft trying to control the message. I'm not sure why he's trying to control the message. He's not giving a shit about it before, given how open he is about supporting Israel and how much money he's donated to Israel before But this clearly rattled him.
I speculated about the artist boycott, but I mean, it could also boil down to people just boycotting him for not allowing free speech, which is a lightning rod issue in the United States.
Or maybe it just spiraled so fast out of control that it just spooked him. Ultimately, $2 million dollars for him is a chump change. Hard to know at this point, unfortunately.
But now bad things are happening to him so they matter.