this post was submitted on 13 Sep 2026
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who pays for this
These are last minute scalpers' prices, so idiots pay for this.
The petite bourgeoisie. The people who think they're rich, and technically are, but are 3 missed payments away from complete bankruptcy.
Not poor people
Very few people. It's likely a bunch of these scalpers weren't able to offload their tickets at these prices
A very small percentage of people still turns into a large number of people in a population large enough.
How many people in the US can afford to pay $10,000 per year on entertainment? Maybe anyone who makes more than $200k per year? That might be 5% of the population, or about 17 million Americans. Not all of them will be fans of college football, much less one of the two specific teams playing, but it's still not that hard to find a few tens of thousands of humans with lots of disposable income and the means to make their way to a specific game.
Over 100,000 people attended this game, and very, very few of them paid these scalped prices at the last minute. This is not an accurate reflection of the original cost of these tickets
That's true, too. Also, for a game like this, pretty much all season ticket holders want to go to the game, so they're less likely to give up the tickets on secondary market sales.
Still, for this particular program, in this particular season, the season ticket holders need to have been paying at least $3000/season, if not more, for pretty much the last 5-10 years (including some mediocre seasons), in order to even get the tickets shown on the original image. So pretty much anyone sitting at the game either spent $1000+ for a single ticket or spent thousands for multiple tickets.
Many UT alum build $3000/season into their regular expenses. It's a totally manageable expense for lots of professionals, especially after their careers have progressed. It's hard to overstate how popular football is at the University of Texas, and it's also a top-tier research university with hundreds of thousands of graduates who are doing really well for themselves
I agree, and why I was saying that plenty of people are willingly paying thousands of dollars per year for live events, whether sports, concerts, theatre, standup comedy, etc.
The specific events might be more or less likely to attract a ton of secondary ticket buyers at very high prices, but for something like this, where the season ticket waitlist is years long, there are plenty of people willingly buying tickets to the less competitive games to get a chance at a face value ticket to these types of top 5 matchups.