this post was submitted on 06 Aug 2026
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My flabbers are gasted (lemmy.ml)
submitted 5 days ago by gerald_eliasweb@reddthat.com to c/memes@lemmy.ml
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[–] TropicalDingdong@lemmy.world 9 points 5 days ago (2 children)

The Pepsi multiverse is an inevitably.

[–] davel@lemmy.ml 2 points 5 days ago

'Breathtaking' Is One Word for Purported Arnell Pepsi Doc

"When I did the Pepsi logo, I told Pepsi that I wanted to go to Asia, to China and Japan, for a month and tuck myself away and just design it and study it and create it," [Arnell Group’s Peter] Arnell said earlier to Ad Age. "There was a lot of research, a lot of consumer data points ... and dialogue that I had with the folks at Pepsi, consumers and retailers. We knew what we were doing."

So what does such a "breathtaking" redesign cost, anyway? Ad Age earlier reported that experts estimate the cost for a top firm to work five months at north of $1 million.