this post was submitted on 07 Jul 2026
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Insane. Xbox' new leadership seems completely clueless when it comes to gaming. They're destroying their most valuable assets.
The new Xbox leadership seems competent. Which the Microsoft leadership quickly noticed and sabotaged. At least that's what I'm stitching together from the timeline of headlines in recent months.
Many aspects of Xbox seemed to improve until Microsoft announced a tighter grip around Xbox recently. Now everything is going downhill faster than ever. It's amazing how quickly Microsoft is demolishing their gaming branch.
It was Asha Sharma, CEO of XBox, who announced that, calling it her decision.
And CEOs can always be believed. They would never lie for the company. If she said anything else she would've lost her job on the spot.
Well, the Xbox devision is highly cost inefficient, for every invested dollar they have a loss of 60cent and only a win margin of under 3%. They would make more money, and way safer, when they would close Xbox and all studios and put all the money on the bank.
Hard cuts and a strict reorganization is needed, and I know I will be downvoted into oblivion for this unwanted truth.