this post was submitted on 03 Jun 2026
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Not anymore they're not.
Pride celebrations struggle as corporate sponsorships dry up
Trump's anti-DEI initiatives have been successful in changing boardroom behavior across the country.
Seems they were never really on anyone's side to begin with.
Certainly coming as no surprise to any queer person over the age of, say, 35 or so. Old enough to remember when gays were social pariahs and our only sponsors were like lube companies and condom manufacturers. Then as it became less acceptable to shit on LGBT people companies started 'supporting' pride. Bravely speaking out only once it risked nothing. And predictably when the fascists decide to punish companies for providing their support all these 'trailblazers' muzzle themselves with the least surprising amount of alacrity. They were never allies and never interested in anything but our dollars. Fuck the lot of them. We can see who our friends are.
KY, Trojan, and astroglide, the true homies!