this post was submitted on 28 May 2026
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It's a meme format (a snowclone), of the form "It's only X if it comes from the X region of France, otherwise it's just sparking Y". The original was talking about Champagne (and sparkling wine), which is why it's France.
There's lots of versions out there, of varying quality.
I think the "region of France" section is optional. As long as it has the punchline "otherwise it's just sparkling" Y