this post was submitted on 23 Apr 2026
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Many people have as an immutable axiom "I am a good person"
When you suggest they are doing something bad, like contributing to climate change, this clashes with that axiom.
That clash causes discomfort. Most people are, frankly, lazy cowards. They could accept that they are not being a good person all the time, and update their axiom. But that's scary and feels bad. They could also try to do something about climate change (or whatever the topic is. see also: veganism), but that's also hard. It's far easier to just lash out at the source of discomfort.
The oatmeal did a comic on basically this topic: https://theoatmeal.com/comics/believe
The back-fire effect explains why so many people love to watch Fox News, even when they've admitted in court that they're not news and no rational person would take them seriously. Reinforcing beliefs through propaganda is comforting - and no amount logic or fact checking is going to change it.
... yeah we're basically fucked as a species.