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Starting at $1750, they're ~~competing with~~ surpassing Apple in the price department
(Edit: added right price)
And
On a 16 inch screen that’s gross
To be fair to Dell, Apple's high-resolution displays might have toned-down resolutions too. The Mac Neo ships with a lower default resolution than what it can fully handle, if I understand the settings right.
Still 219 PPI compared to 146 PPI at 500 nits brightness for $500. Granted that iPad chip is going to crawl on some stuff. and the MacBook Air, which is likely far more performant than either is $1099 base instead of $1700+ for the dell. I enjoy all competition but intel chips are still way less performant than the m series in terms of power consumption
The XPS line has always been their competitor to MacBooks though.
People don’t understand that Apple just never chose to compete in the $500 laptop range, until, well, this year…
The least expensive current-gen MacBook after the Neo is $1100 (less if you buy a previous generation, which is apparently common practice); the Dell in the article is $1750.
Apple's other products are expensive, but this is a whole new level of it.