A Boring Dystopia

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Walmart Is Putting Digital Labels That Change Prices Instantly on Every Store Shelf in America (www.inc.com)

submitted 1 day ago by return2ozma@lemmy.world to c/aboringdystopia@lemmy.world

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[–] normalentrance@lemmy.zip 3 points 18 hours ago

I once worked retail and it was a pain to run around printing labels for hours. Granted, I got paid by the hour, so there were much worse things to do.

I also don't believe this is a nefarious plot, but it does enable dynamic pricing. Stores are creepy these days, they have sensors and network hardware that can track you in the store. They also can do facial recognition.

So they know who you are, where you are / where you went, what you ultimately buy (just enter your rewards number!). So they could literally see someone coming and raise prices on certain items as they enter the store.

Not to say that is a strategy companies are actively employing, but all the pieces are there.

Reference to help you sleep at night: https://documentation.meraki.com/Wireless/Operate_and_Maintain/User_Guides/Monitoring_and_Reporting/Location_Analytics