this post was submitted on 19 Mar 2026
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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 2 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] Krauerking@lemy.lol 2 points 12 hours ago (2 children)

I've noticed a trend that recently it feels like people assume everyone else is getting the answers and instant help whenever they ask and they think just them are being left out. I keep hearing it "other people get whatever they ask for" as if it is true. It seems to be a self excuse to hate everyone prematurely and yet still expect everything from them.

Everyone has gotten to used to seeing the internet as the solution to everyone else's problem.

[–] lightnsfw@reddthat.com 1 points 9 hours ago

I always feel kind of good about it if it takes some effort to get an answer to an issue I'm having. If I've been searching through docs and troubleshooting for hours and finally give up and ask for help and someone just answers right away I feel like a dumbass.

[–] Taleya@aussie.zone 2 points 12 hours ago (1 children)

Bud, i've spent 30 years in IT, a lot of it client facing. It's not necessarily the internet, just plain human nature.

I mean the internet is probably not helping, jfgi became ubiquitous and now useless, and a lot of old school tech blogs either removed their content from AI or search engines just buried their shit in favour of marketing so people are kinda feeling like their crutches have been kicked out from under them.

[–] Krauerking@lemy.lol 3 points 12 hours ago

Yeah that is fair. The most accessible library in the world has basically been burned down so scraps of it can be sold back out.