this post was submitted on 17 Mar 2026
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Conspiracy theory brain goes: This meme trend has to be an attempt at manufacturing consent to reduce caffeine consumption due to rising coffee prices due to climate change. That way when coffee is phased out, it doesn't cause a huge outrage and is just seen as a thing only addicts use and it falls into the same "moral failing" BS as any other addiction because we all need to be "healthier".
I don't think that's it though because there are plenty of energy drink companies trying to pick up former coffee drinkers who are looking for lower cost alternatives.
lol
Once you have the wherewithal to grind your own coffee and acquire a percolator or a French press, a cup of coffee is dirt cheap and only takes like five minutes. Doesn't take -that- long to recoup the costs, either, if you're a regular drinker.
Currently yes, but the cost of beans is going to continue to increase as climate change worsens. We've already seen disruptions in harvests and price hikes due to this. We'll see how it shakes out in the long run for total cost increase.
Also, if we're comparing buying an energy drink on the go vs a cup of coffee on the go, energy drinks are already much cheaper. The convenience aspect shouldn't be ignored. Generally though, I agree, buying a coffee every day is for suckers.
I'm pretty sure caffeine is a performance enhancing drug for a lot of jobs so no chance of that. Plus like you allude to, it can be synthetically manufactured for cheap without worrying about growth conditions or import of coffee beans.
I'm reading "The Zoomers are Killing Coffee" headlines in my mind's eye already.