this post was submitted on 11 Mar 2026
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187
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
238 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] LillyPip@lemmy.ca 0 points 8 hours ago (1 children)

That’s not true at all.

I constantly have Illustrator, Photoshop, Sibelius, Scrivener, and about 100 browser tabs open on my 10 year old MacBook with 8gb of RAM without issue.

[–] Fizz@lemmy.nz 0 points 7 hours ago (1 children)

What version or macOS?

[–] LillyPip@lemmy.ca 1 points 6 hours ago (1 children)

Sequoia.

[–] Fizz@lemmy.nz 2 points 5 hours ago (1 children)

That is pretty surprising to me. I noticed a significant bump in resource requirements for Sequoia. I've got a stack of macs next to me I'll see if I can find one still running sequoia and reassess my opinion.

[–] LillyPip@lemmy.ca 1 points 5 hours ago

Yeah, I’m not sure about Tahoe since my machine is too old so it won’t let me upgrade, but at least Sequoia has been fine with 8GB.